PROJECT DESCRIPTION
Moozy is an ice cream truck that sells alcohol-infused frozen treats to millennials seeking an escape from "adulting." A facilitator of nostalgic food experiences, Moozy loves adventure, play, pleasure, and celebrates the shared childhood experience. Also, it aims to foster community by supporting local breweries and distilleries and small farms in Knoxville, TN. Moozy's vision is to embrace adulthood with a dripping ice cream cone in hand.
Inspired by my personal intimidation of going to a bar, this project initially sought to create a fun, non-intimidating approach to drinking for first-time or light drinkers. I wanted the brand to be driven by the growing trend of adult play, an aspect I found missing in existing alcoholic ice cream brands.
Plastic and Paperware
Ice Cream Truck
Cow Sponsorship Package
Mobile App
